PRIVACY POLICY    

Thank you for visiting Pureelara, where every accessory is crafted to complement your unique style. We’re delighted to share this space with you—whether you’re looking for bold statement pieces or timeless essentials. Just as you trust us to enhance your style, we are equally dedicated to protecting the personal information you share with us. Safeguarding your privacy is a vital part of your experience, and we ensure it remains secure, transparent, and under your control.  

In this Privacy Policy, “we,” “us,” or “our” refers to Pureelara and its managing entity, Kevolinx Private Limited, while “you” or “your” refers to any individual browsing, exploring, or purchasing through our website.  

This policy outlines how we collect and use your information, the measures we take to protect it, and the limited circumstances under which it may be shared responsibly. By using our website, you acknowledge and agree to these practices. If anything feels unclear or raises questions, we encourage you to contact us directly. Your trust and confidence remain our highest priorities.  

Information We Collect  

At Pureelara, our goal is to create a seamless, personalized, and enjoyable shopping experience. To achieve this, we collect certain types of information that help us serve you better and ensure smooth platform operations.  

1. Personal Information  

When you interact with us, we may collect details such as your name, email, phone number, shipping and billing addresses, and payment information. This data is used exclusively to process and fulfill your orders with accuracy.  

2. Browsing Preferences  

We track the products you view, the pages you visit, and your preferences to provide tailored recommendations and improve your overall shopping journey.  

3. Technical Information  

We may collect technical details such as your device type, IP address, browser version, and, where permitted, location data. This ensures website performance, security, and reliability.  

4. Cookies  

Cookies help us remember your preferences, recommend relevant products, and enhance your browsing experience. You may manage or disable cookies anytime through your browser settings.  

How We Use Your Information  

The information you provide allows us to:  

• Process and fulfill your orders efficiently   
   
• Verify payments and ensure secure transactions   
   
• Deliver your chosen products seamlessly   
   
• Personalize recommendations and platform features   
   
• Share updates, special offers, or curated selections (only if you’ve opted in)   
   
• Maintain security and detect potential misuse   
   
• Comply with applicable laws and regulations   
   

Every action taken with your information reflects our commitment to your privacy, trust, and satisfaction.  

Sharing Your Information  

We never sell or trade your personal information. We only share limited data when necessary to provide services, which may include:  

• Payment processors to complete secure transactions   
   
• Delivery partners to ensure timely deliveries   
   
• IT and analytics providers to improve website performance   
   
• Legal authorities when required by law or to prevent fraud   
   

All partners are carefully selected and required to maintain the same high standards of privacy and security that we uphold.  

Cookies and Tracking Technologies  

We use cookies, beacons, and similar tools to personalize your experience, monitor performance, and provide content aligned with your interests. You remain in full control and can adjust these settings anytime through your browser.  

Data Storage and Security  

Protecting your personal data is our top priority. We use advanced safeguards, including SSL encryption, secure servers, and restricted access controls, to ensure confidentiality and prevent unauthorized use.  

Data Retention  

We retain personal information only as long as needed to deliver our services—typically between 8 to 12 months from your last interaction with Pureelara. If longer retention is legally required, we store it securely for the necessary duration.  

Your Rights and Choices  

You remain in control of your data. Your options include:  

• Accessing and updating your personal details   
   
• Requesting data deletion (subject to legal obligations)   
   
• Opting out of promotional communications   
   
• Managing cookie preferences in your browser   
   

We are committed to respecting your decisions and ensuring your privacy at every step.  

Children’s Privacy  

Our website is intended for adults aged 18 and above. We do not knowingly collect personal information from minors. If we discover such data has been provided, we promptly delete it.  

Third-Party Links  

While using our website, you may come across links to external sites, such as payment gateways or affiliated platforms. These third parties have independent privacy policies, and we encourage you to review them. Pureelara is not responsible for how these sites handle your data.  

Updates to This Policy  

We may update this Privacy Policy from time to time to reflect new practices, improvements, or legal requirements. Any changes will be posted here, and your continued use of the website signifies acceptance of the updated terms.  

Consent  

By using Pureelara, you consent to the collection, use, and management of your personal information as described in this Privacy Policy.  

Contact Us  

If you have any questions, concerns, or feedback about this policy or your experience, please contact us at kevolinxpvtltd@gmail.com. We are committed to providing clear, timely, and helpful support.